Greek Essence/The Neural Network (to be continued in next email)

Greek Essence

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It is said that Crete was in a prosperous era. Afterwards, Mycenae cultivated a lot. Then, around the 5th century BC, ethics scholars and doctors paid attention to the freedom of olives and began using them in various ways. Greek mythology can also describe Greece’s love of olives. The story of Aisina being chosen as a guardian deity after gifting an olive tree to the citizens is famous. After Hercules completed his 12 strikes, he planted

It was also a tall tree. That’s not all. Opened in 776 BC, the first Olympic champion was made from olive leaves and branches. These olives are an important commodity that cannot be left out in Greek history, but Greece is beginning to gain its name as an olive oil powerhouse.

It was after the Greek War of Independence in the 1820s. Today, Greece has about 132 million trees and produces 200,000 olives and 30 olive oil per year. The place with the most variety of olive varieties is Greece. We are in love with two types. Just name the variety you are looking for and your child will be able to tell.” Guitaris, a grocery store on Adinis Street in central Athens, has an abundance of pulp. Most popular with tourists.

Panayotis Promitis, a 67-year-old farmer from southern Greece.

Olives are grown in Maam Abia, 9 kilometers away. He moves the group down the tree.

harvested. It is the strongest life form on earth, saying, “Every grown olive has branches that are opposite to the smaller ones.” Promitis smiled and said, “You just have to water it how much you want it to grow. Then you can harvest olive trees. Olive trees can be found everywhere in Greece, from the hills to the plains. As the soil gradually accumulates and the climate is added, olives are truly a relief to singers.

60% of Greece’s farmland is used for olive production. Olives were first discovered in 3500 B.C.

Panagiotis Psoromitis is a 67-year-old olive farmer from Avia, a village 9km southeast of the city of Kalamata, on Greece’s Peloponnese. He has spread a net beneath a colossal olive tree and is giving instructions to a worker shaking off the oüves with a long stick. “Gently! Don’t

bruise them! After the net is full, they empty the olives into sacks and carry the net to the next tree, repeating the process for all 500 trees in the grove. From November until March, Psoromitis trees yielded 50kg of kalamata table olives small, oval-shaped fruits that mature into a shiny shade of aubergine-and produced several tons of olive oil. “These are the most

resilient creatures on Earth, Psoromitis says. “Water them every 10 days if it hasn’t rained, and they sustain you for life.” Indeed, Greece favors olives more than any other crop. Propitious winds that stir up the soil, a sea that adds moisture to the air and a mild climate all combine to create ideal conditions. Sixty percent of all land used foragriculture in Greece is devoted to olive trees.

MORNINOCALM

Greece is home to 132 million olive trees. Sixty percent of Land used for agriculture in the country is devoted to olives loppositel A worker separate  harvested fruit

sale in a local markat above right. It was in Minoan Crete in 3500BC that the first olive tree

was ever cultivated. Later, cultivation passed to mainland Greece and the Mycenaean civilization (c1600-1100BC). Between the seventh and third centuries BC, scholars and

doctors began looking into olives curative properties, a knowledge reflected in today’s widespread enthusiasm for the Mediterranean diet. For ancient Greeks, the olive tree perennial, hardy and able to grow back if cut down-was a symbol of fertility and rebirth. Their reverence for it is reflected in their fables. The goddess Athena gifted the Athenians an olive tree, thereby winning the right to be the city’s patron Alter Hercules completed his 12

Labors, he planted an olive tree in Olympia. And when the first GREECE Olympic Games took place in 776BC, winners were presented with olive wreaths.

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There are so many different types of olives in Greece that it is difficult to list them, the most famous of which are the ‘Baldeer olives’, the main producer of the spicy-tasting Zakistes’ olives, and the famous ‘Trubes’ olives, which have many wrinkles and a delicious taste, in rich sources. do. On the other hand, the dots on the shape are green and boast excellent quality.

Stella Ostcellus, the chef at Elijah, a restaurant in the Argaubli region south of Athens, which means ‘olive’ in Greek, knows better than anyone else how important olives are. He cooks the cuttlefish in the traditional Greek way by adding olive oil, white wine, olive oil, salt and pepper. Oannis Solakis, the head chef who won the most prestigious culinary award in Greece, also uses olives as a theme. We present a high-quality menu called the land of my wife Olive. Chopped yam Olives in olive all labiovel. At Nis restaurant 1 Poli, chef leanvis Solakis

prepares a martini accompanied by Greek olives thetow let and Olive’s Earth, a dish whose s

inced kalamata olives m Fresh oregano on olives is shaped like an olive tree. It is named so because it resembles the soil it grows on. “The characteristics of Greek cuisine are unique yet healthy dishes.” Olives are the key to Greek cuisine. “The taste of the food cooked together is very rich in antioxidants and vitamins, especially vitamin E.”

Olivena is excellent in terms of health. According to many studies, olive leaf extract is known to lower blood pressure and is excellent for diabetes and internal diseases. In addition, the glass tree is used to make various items such as kitchen furniture and decorations.

Chef Stelios Koutrouvelis knows the diversity and gastronomic value of olives well. At the suburban Athens restaurant Elia, whose name is the Greek word for olive, he cooks cuttlefish with wild horta (boiled greensl, green olives, onions, white wine, garlic, olive oil, salt and pepper. Across town at IPoli, chef loannis Solakis-holder of four Toques d’Or, Greece’s most prestigious culinary award-has created a dish called Olive’s Earth that contains a base of minced kalamata olives mixed with oregano and thyme to resemble the soil in which olive trees grow. “The olive is Greek cuisine’s cornerstone,” he says Ask the average Greek, and you’ll find that, to them, the olive is a medicine, a dietary staple, a work of art and a

symbol of cultural identity. What it means to the country’s people was perhaps best captured by the poet and Nobel laureate Odysseas Elytis when he said, “If you deconstruct Greece, you will in the end see an olive tree, a grapevine and a boat remain. That is, with as much, you reconstruct To Greece, olives are Greek culture itself. Dias Ellis, a poet and winner of the Noh Literature Prize, expressed the meaning of olives to Greeks as follows: “If there were three things that could make Greece, it would be olive trees, grape vines, and pears. If we had these three things, we could recreate Greece.”

her By Star Dimitropoulos Photographs by has Georgouleas CORNERSTONE AND BUILDING BLOCK Despite the tree’s historical importance, it wasn’t until after the Greek War of Independence in the 1820s that Greece rose to prominence as a global olive oil power. Today, the country produces some 200,000 tons of table olives and 300,000 tons of olive

oil annually. It also has the greatest variety of olives. “I sell 42 kinds of olives. You name it, I have it,” boasts Paulos Giotakis, the owner of Giotakis, a grocery store on Athinas Street, in the heart of Athens. “The most popular are kalamatas, which have a rich, fruity flavor “Tourists go crazy over them. But there are other varieties too. Among the most famous is the peppery, pale green Halkidiki olive, which is grown on Greece’s eponymous northern peninsula. Attica produces Tsakistes, a light green, wrinkled olive. The prolific Peloponnese also yields Koutsouroelia, a round olive with a golden-yellow color and fruity notes. The huge, black, wrinkly and bitter Throubes thrives on the northern Aegean island of Thasos.

Tsounati olives-lemon-shaped, dark green fruits of exceptional quality-are grown on Crete. The list goes on.

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The Neural Network

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neuroscience

“Loss is more important

The previous century witnessed the explosion of the science of psychology and the early tendrils of groundbreaking fields like behavioural economics andneuroscience. The age-old world of business was swept along

It was Adam Smith who first coined thetheory of the “invisible hand” – the idea that when we make a self-interested decision, say to buy a fancy dress and a designer handbag. it gives a helping hand to the wider economy. From the “invisible hand” evolved the concept of the “invisible mind” – the (still) uncharted territory of emotion and reason, of feelings and logic, of hidden desires and

buried intentions to explain why we might buy that particular dress or handbag.

36 Today, science can dive deep into the workings of the human mind. It can put

the brain under scans to see which parts of it light up when we see an advertisement. It can design tests that will predict which employee is least susceptible to corruption. It can even take advantage of the mind’s desire for simplicity, to help businesses and organisations design campaigns that

will most readily be adopted by people. And for the scientists and experts who are

leading these advances, we are only just seeing the beginning BEHAVIOURAL ECONOMICS: No, we are not perfectly rational customers and successful

businesses know that. To understand the way customers think, first take a brief sidestep into the world of award-winning economic theory. Last year, Richard Thaler won the Nobel prize for economics for “providing a more realistic

analysis of how people think and behave when making economic decisions”, A

man in lifelong pursuit of behavioural economics, Thaler proved that people are

predictably irrational in ways that transcend economic theory. He was not the first to speak about human irrationality. Fifteen years earlier, two psychologists named Daniel Kahneman and Amos Tversky also won a Nobel prize, pointing out how

prone humans are to bad judgment and rigid thinking. Should we want to improve

our reality, we had better start improving our own way of grasping it, Kahneman and Tversky’s prospect theory said, in a nutshell.. This theory not only went on to shape behavioural economics, but also to provide

homeworenin

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Brain neurons rendered in CGI

than winning

Associate Professor of Neuroscience at Washington University

fascinating insights into what influences people’s decisions as purchasers. “Many of these doctrines can help businesses of today understand what clients want,” says Camillo Padoa-Schioppa, Associate Professor of Neuroscience at Washington University in St Louis. “For example, one of prospect theory’s central biases is loss aversion, which says that loss is more important than winning.” Imagine your business is Netflix. You give your clients a free trial period of three months, after which it is up to them to decide whether they should switch to paid. subscription or not. This means that after three months of enjoying Netflix, they are now faced with the pain of losing it. Add temporal discounting to the mix, and watch sales spike. This is the phenomenon that if you anticipate the value of a reward at a much later stage than initially promised, the wow factor dies down. Padoa-Schioppa explains, “Let’s say you want to buy an electric car from Tovota. What do you do first? You seek information. so Toyota must make sure you know it sells electric cars through advertising. But then comes the knowledge of temporal

discounting. We tend to defer payments, which means that if Toyota wants to make the sell, it must be aware that the human mind finds it much more preferable to pay little by little, in instalments.” What role does emotion play in

customer engagement? Brand-attachment. theory says that consumers are likely to prefer emotionally or culturally significant products. Marketers must therefore know how to evoke soulful emotions like joy, workspace TOUD.CO

Psychologist Daniel Kahneman receives the Presidential Medal of Freedom for his groundbreaking research on behavioural economics 

Camillo Padoa-Schloppa, 

Associate Professor of Neuroscience 

at Washington University

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A 3D render of the brain

“Humans can be fickle – customer loyalty is not guaranteed for life”

sorrow and fear in order to secure an emotionally charged bond between the

customer and their brand. David Hall is Executive Director at Behaviour Change. Based in Workspace’s Archer Street Studios in Soho, the not-for-profit social enterprise addresses major social and environmental challenges by developing ideas that help people embark upon positive action. “Emotions are powerful and more likely to have an impact on decisions than rational calculation. A good example would be World Wildlife Fund, whose association with iconic animal species and a cute panda logo is a far more effective money-raising tool than

rational arguments about climate change or species depletion,” Hall says.

David Hall, Executive Director at Behaviour Change 38 Yet humans can be fickle. Even if businesses establish a long-term emotional relationship or attachment to a brand, customer loyalty is not guaranteed for life. Successful brands are those that tap into another “source of gold”, says Hall, namely mental shortcuts. Our brains use these quick and intuitive algorithms to give a rough answer to a reasoning question in a fairly. easy way (if you want examples of such

shortcuts, look no further than educated. guesses or guesstimates). Hall advises that brands should focus on those priceless moments of decision that lead to impulse purchases, rather than solely building long-term loyalty. The reason Shortcuts ease the load on your brain when it has to decipher cognitive problems, and what better than offering less homework to a brain that’s constantly bombarded by non-stop waves of information? “An effective brand might be one that makes it easy for you to do the thing you want to do, such as Uber; cuts through complexity like Apple; or is simply the thing you’ve done so many times before it becomes a habit, like the toothpaste you buy,” Hall says. “They all help people shortcut a decision by cutting out the need for effortful thought.”

THE POWER OF PSYCHOMETRIC TESTS: Hire better staff that stick around and support the team. It is estimated that the wrong hiring decision can set organisations back by 30%-176% of the annual salary of each vacant position. Perhaps that explains why the popularity tomeworkmagaline

  David Hall

Executive Director at Behaviour

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Ineuroscience

Right: Brain cells colourised via computer to be visible microscopically Below: Talking neuroscience at the WBI dinner (1-r) Joseph Devlin, James Turner, James Naylor, Andy Gallof psychometrics – tools that measure psychological abilities and aptitudes – has exploded in the last two decades in all stages

of the recruitment process. “All humans are susceptible to erroneous judgments,” says Sabina Socias,

UK Branch Manager at Central Test, a Workspace customer in Kennington Park.

This international publisher provides psychometric assessments and training to

meet challenges in the human-resources sector. Such challenges include trying to

avoid wasting money and resources training a recruit who doesn’t fit the role; helping those employees who prove indispensable for the business to juggle their personal and professional life; and helping business owners manage a pool of diverse employees. “Psychometrics bypass the biases and stereotypes we all have and allow for a fairer assessment,” Socias explains. They allow companies to make more responsible assessments, and thus to be more socially responsible.” However, they are also. highly adjustable. The latest trend is to bypass traditional

personality assessments in favour of situational-judgment tests, to see how well

a candidate fits into the company culture. These types of psychological aptitude

tests put people in work-related scenarios and assess their reactions. “This is a more valid assessment of people’s abilities and behaviour,” says Socias. Situational-judgment tests make it easier to see if an individual fits with the company culture because they place them in a particular context where they have to project themselves and say how they would react or behave, whereas traditional questionnaires. ask about past behaviour. Central Test uses emotional-intelligence

questionnaires, tests designed to measure how people understand, manage and

interpret their own emotions, and those of others. These types of tests are mushrooming in popularity. Simultaneously, there is a huge shift in mentality in the workplace. Previously, a sign of a good employee was a loyal worker who had remained in a company for a long stretch of time. In 2018,

nomads rule. “We live in a culture where the new generation does not tend to stay in one position for long. You have to change jobs perhaps every two or five years to show that you have variety in your resume, but this makes companies suffer financially. It is very 40 homeworkmadaline

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